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What types of socks does the US market like?

2025-01-01

What types of socks does the US market like?
As the world's second largest sock market, the US has diverse preferences and demands for socks. The following are the popular sock types and their characteristics in the US market:

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1. Casual socks
Casual socks dominate the US market, accounting for about 53.8% of the market share. This type of socks is favored for its comfort and versatility, suitable for daily wear, and therefore has the strongest demand.

2. Sports socks
With the improvement of health awareness and the increase in demand for comfort, socks with special functions have become a new consumer trend. Sports socks are the fastest growing sub-category, mainly due to people's increasing attention to sports health

3. Compression socks
In the US market, some brands that focus on specific market segments, such as medical compression socks brands Sigvaris and Truform, provide compression socks that can improve blood circulation, and the sales of such socks have increased significantly

4. Perspiration socks
Perspiration socks with anti-odor and moisture absorption functions are also popular among US consumers, especially in sports and outdoor activities, and the demand for such socks is increasing

5. Environmentally friendly socks
The increase in environmental awareness has promoted the development of the green socks market. More and more brands are beginning to use recyclable materials and environmentally friendly processes to produce socks to reduce the impact on the environment, and such socks are becoming more and more popular in the US market

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6. Fashion socks
Brands such as Happy Socks have gradually expanded their market share by launching socks products with innovative designs and functions. These socks are highly regarded for their Nordic classic features, rich and diverse patterns, high-quality materials and suitability for various occasions

7. Personalized and customized socks
Consumers' increasing demand for personalization and customization has prompted many brands to launch socks products in various colors, patterns and materials to meet the needs of different consumers

8. Sleep socks
In the subdivided socks category market, socks worn during sleep have grown strongly. This type of socks attracts consumers with its plush texture, loose and comfortable fit. On Amazon, sleep socks have outstanding sales.

9. Solid color mid-tube socks and short socks
On Amazon US, solid color mid-tube socks and short socks are popular among American men and have excellent sales performance.

10. Calf socks
Calf socks (socks that are just to the knee) have also become a high-demand socks product for American women. On Amazon, this type of socks has more than 30,000 reviews.

In summary, there are various types of socks in the US market, from casual socks to sports socks, from environmentally friendly socks to fashion socks. All types of socks have their specific consumer groups and market demands. As consumer demand continues to change, the socks market is also constantly innovating and evolving to adapt to new market trends.